In a fascinating twist of fate, an impromptu conversation between Dal Chodha and Marketa Uhlirova at Central Saint Martins has blossomed into the curation of an entire film festival. The Fashion in Film Festival 2025 edition, titled 'Grounded,' explores the intricate relationship between fashion and nature through cinematic storytelling. This year's program is a kaleidoscope of 80 films grouped into five thematic strands, spanning ecological concerns to visual splendor. The event takes place across iconic London venues like the Barbican, BFI Southbank, ICA, and the Horse Hospital, offering a fresh perspective on climate challenges within the fashion industry.
From Corridor Conversations to Curated Cinematic Experiences
It all began in the corridors of Central Saint Martins when writer and consultant Dal Chodha casually questioned art historian Marketa Uhlirova about the festival’s direction. Their collaboration unfolded organically over a year, delving deep into research and debates that culminated in this groundbreaking edition. Key highlights include Dust to Dust (2024), which examines Japanese couturier Yuma Nakazato’s innovative recycling methods in Kenya; Into the Garden of Chimerical Delights (Various, 1897–1913), a mesmerizing collection of early trick films featuring floral transformations; and Veruschka: Poetry of a Woman (1971), an artistic exploration of body art and identity. Other notable selections are Youth (Spring) (2023), offering intimate glimpses into textile workers' lives, and Animal Matters (Various, 1910–1950), showcasing historical perspectives on animal resources in fashion.
The festival runs from May 20 to June 1, 2025, across multiple venues in London. Each screening promises not only visual enchantment but also intellectual stimulation through panel discussions and live performances.
A New Lens for Viewing Fashion and Sustainability
This festival offers more than just entertainment—it redefines how we perceive sustainability in fashion. By presenting diverse narratives, from technological innovations in textile recycling to poetic explorations of human-nature connections, it invites viewers to rethink conventional approaches. Chodha emphasizes his fatigue with overly simplistic discussions around climate change in the fashion world, advocating instead for nuanced conversations that inspire hope and positivity. Through carefully selected films, 'Grounded' achieves precisely that—opening new avenues for thought and action.
As audiences immerse themselves in these cinematic journeys, they may find themselves questioning preconceived notions about fashion's environmental impact and discovering unexpected beauty in its complexities. Whether through breathtaking animations or sobering documentaries, the festival underscores the power of storytelling to transform perceptions and spark meaningful dialogue.